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Growth period vs IP

The function of Intellectual Property (IP) is similar to identity card, used to identify the company identity

Stop others from doing commercial imitation and plagiarism

Company vs IP

Cautious in naming, fully protect CiMAGE Sdn Bhd

The use of promotional method in promoting the protected products

When reaching certain sales level, next move will be maintaining the level

When planning to expand to international market, have to think of IP

CiMAGE, the creator of brand name
 
 
 
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Special Weekly 394 : The expert of building brand name

 

When open the Chong’s brothers profile, there are many Malaysia Records which gave deep impression to the public were being conducted by the Chong’s brothers including the ‘Red Coffee Twin Tower’.

Furthermore, with their great effort, Malacca being listed as the most record breaking states after Kuala Lumpur.

They are Malacca citizen and born in a family of many siblings. The elder brother, Chong Han Kwang was a computer programmer and the younger brother, Chong Han Song was an administrator.

   
China Press : Along with the massive increase of global trading, Intellectual Property (IP) is getting more important.
 

Along with the massive increase of global trading, Intellectual Property (IP) is getting more important.
In order to achieve global Intellectual property registration, it is very difficult to the Small and Medium Enterprises (SME) who are having limited capital and human resources.

Only for the trademark registration, it is according to the principal of ‘a type of product, a trademark and one registration’. If the branded item having more than one class, although the same brand name will be using, another brand name for the different class should be registered separately, in order to avoid others to forestall the registration.

 
 
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